Nokia
is expected to be a new smartphone with a 41 megapixel camera unveiled
this week, the bank advanced optics recover scarce marketing resources
and a limited number of telephony applications.
However, analysts are skeptical that a new camera for the flagship Lumia smartphone is enough for the Finnish company to gain market share from rivals Samsung and Apple again.
Several said that Nokia phones need to market more aggressively - a major challenge, given its dwindling cash reserves after years of poor sales and the decision to buy this month, a joint venture Siemens appliances.
"What I see in the hopes is a powerful device that distinguish it from the competition-end phones. Yet whether this will be enough to compete with Samsung and Apple I doubt it," said Francisco Jeronimo, the market research firm IDC .
"You need to raise the level of consciousness., You can be the best camera to have the best cards, but if consumers do not really know what they can do, that is not enough."
Nokia CEO Stephen Elop, commissioned in 2010 to revive the former head of the mobile market, has put the company's future on smartphones with the operating system Microsoft Windows Phone.
While simpler feature phones still a majority of mobile phone shipments represented Nokia smartphones will be crucial for their survival to see that change because of their higher margins, the growing demand for Internet access and the growing consumer trend to cheaper models from Asian manufacturers.
APPLICATIONS HANDICAP
While existing Lumias have won positive reviews from critics and technology blogs have fought against using Samsung phones, the Google Android operating system and Apple's iPhones running on iOS.
IDC estimates that Android and iOS accounted for 92.3 percent of all smartphone shipments in the first quarter of this year. Windows Phone, meanwhile, accounted for 3.2 percent, with a lack of applications that demonstrate a major obstacle.
Windows Phone has only 160,000 applications in the store, while rivals about five times as provide developers who want to make their operating systems for higher volume.
It is expected that the new phone will be introduced Thursday as the most advanced in the Lumia series. Nokia already has a 41-megapixel camera phone 808 PureView, but the model runs on the Symbian platform, which is removed.
The camera on the 808 Pure View that uses Carl Zeiss optics, has been widely praised for taking high quality photos even after zooming.
However, analysts are skeptical that a new camera for the flagship Lumia smartphone is enough for the Finnish company to gain market share from rivals Samsung and Apple again.
Several said that Nokia phones need to market more aggressively - a major challenge, given its dwindling cash reserves after years of poor sales and the decision to buy this month, a joint venture Siemens appliances.
"What I see in the hopes is a powerful device that distinguish it from the competition-end phones. Yet whether this will be enough to compete with Samsung and Apple I doubt it," said Francisco Jeronimo, the market research firm IDC .
"You need to raise the level of consciousness., You can be the best camera to have the best cards, but if consumers do not really know what they can do, that is not enough."
Nokia CEO Stephen Elop, commissioned in 2010 to revive the former head of the mobile market, has put the company's future on smartphones with the operating system Microsoft Windows Phone.
While simpler feature phones still a majority of mobile phone shipments represented Nokia smartphones will be crucial for their survival to see that change because of their higher margins, the growing demand for Internet access and the growing consumer trend to cheaper models from Asian manufacturers.
APPLICATIONS HANDICAP
While existing Lumias have won positive reviews from critics and technology blogs have fought against using Samsung phones, the Google Android operating system and Apple's iPhones running on iOS.
IDC estimates that Android and iOS accounted for 92.3 percent of all smartphone shipments in the first quarter of this year. Windows Phone, meanwhile, accounted for 3.2 percent, with a lack of applications that demonstrate a major obstacle.
Windows Phone has only 160,000 applications in the store, while rivals about five times as provide developers who want to make their operating systems for higher volume.
It is expected that the new phone will be introduced Thursday as the most advanced in the Lumia series. Nokia already has a 41-megapixel camera phone 808 PureView, but the model runs on the Symbian platform, which is removed.
The camera on the 808 Pure View that uses Carl Zeiss optics, has been widely praised for taking high quality photos even after zooming.
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