RCom cuts 3G data rates by half

New Delhi, 18 July:

Intensification of price competition in the mobile data services, Reliance Communications said (RCom) on Thursday it has launched new data plans that offer 2G 3G prices.

 
This follows price cuts by enemy players, including Aircel and Vodafone announced.
Along with the prices of 2G

Subscribers can now access 3G services RCOM 1GB Rs 123 Rs 246 Rs 492 2 GB and 4 GB.

This is 50 percent of the existing and provides data rates from 3G to 2G par with Internet prices. RCom said it is targeting a market share of 40 percent of smartphone users.

"The future belongs to those who the majority of smartphones on their network or smartphone manufacturers that have the largest screen size. Expect that 40 percent of smartphone users to log in to our 2015 network," Gurdeep Singh, President and CEO (wireless), with RCom.

RCom represents 14 percent of the 66 million smartphone users in the country.

Analysts said that while the rate cut is good news for users, for telcos might like a fresh price war could adversely affect earnings.